The Changing NHS

A friend rang me today asking for a favour. She is the Chief Exec of a large public service organisation (not in the NHS) and was due to run a 3 hour session next week with her direct reports. The meeting was to 'get a fix' on what kind of organisation they want to become over the next 5 years. The vision thing if you like. Did I have any ideas?

This is what I suggested:

Imagine it’s 5 years in the future (2013) and org x has become the kind of organisation you really want it to become. It's been an incredibly successful 5 years. As a group, pick out 6 or 7 questions from the list below that appeal most and then, in turn, tell colleagues what the answers are. Capture the most salient or intriguing points made on a flipchart.

1. Who are the main stakeholders of org x in 2013?
2. How do you work with them?
   
3. How do you produce value with them?
   
4. What are the most influential trends in your industry?
   
5. What is org x's image and reputation?
   
6. How and with whom do you compete?
   
7. Who are your major customers now and how are they helping to make the organisation succesful?
   
8. What is org x's unique contribution to the world?
   
9. What is the most important impact your organisation has on the local economy ?
   
10. How do you make money?
    
11. What does org x look like?
    
12. In what ways is org x now a really great place to work?
    
13. Why do customers love org X?
    
14. What is org X's most significant contribution towards making region y a great European destination?
    
15. Why do you personally love working for org x?
    
16. When your kids ask you what you do for a living what do you tell them?

• succinct;
• unexpected;
• seen as credible; and
• has a big emotional pull

Now, return to the present and take a hard look at org x as it is now. How do you need to change? List the 5 most important changes you, collectively as a team, need to help the organisation to make.

What do you think about this process and the questions? What questions did I miss? Which ones do you really like and why?

nhs

vision